Newsweek Media Group is liable for website-traffic manipulation according to several advertising-technology companies that have already stopped their cooperation over fake traffic concerns. The company doesn’t deny its fault and confirmed the code removal, as well as firing two employees involved in this matter. The ad quality assurance solution, DoubleVerify, was the one to raise
It’s not a secret that the mobile world is taking over thus we will soon no longer need the use of tracking cookies, simply because the desktop devices become significantly less popular in everyday use. Advertisers and marketers are concentrating more on people-based marketing rather than cookie usage to get the user data they need.
Relationship between advertisers and publishers has changed drastically for the past year. Advertisers are now in charge of safety of their ad inventory when it comes to cooperating with DSPs with big volumes of traffic. The company’s reputation and brand safety comes first, thus the DSPs ought to limit the number of sites they work
Throughout seven years Google has maintained a successful Vulnerability Reward Program which paid $2.9 million in rewards to independent programmers and online researchers from 113 countries. Their goal was to hunt for holes and vulnerabilities in IT industry. The biggest reward of the year 2017 was $112,500, however most of rewards paid weren’t higher than
Random mobile hacks became less popular comparing to specifically orchestrated attacks. Hacking campaigns are now targeting particular countries and regions to steal personal information from the mobile phones: contacts, images, message, files and more. This became evident after the Trend Micro’s Mobile Threat Landscape report was published in 2017. It highlights the awareness for over