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In-app fraud
In-app fraud

In-app fraud

Mobile advertising is constantly facing ad fraud. The challenges with its detection became significant. Mobile app fraud is now a new vulnerable environment that is fought over by many companies. The native platform, TripleLift has had this trouble with its ads, therefore made a big step towards integration with White Ops, a third-party verified pre-bid

HTML5 Malware
HTML5 Malware

HTML5 Malware

Publishers and advertising networks are discovered to be under a new malware attack according to the Media Trust, a malware detection company. While the HTML5 malware is already known threat, the new code that uses redirect is new. Moreover, this code is broken into hard detectable parts and is activated by the JavaScript that inserts

Rubbish Mobile Ads
Rubbish Mobile Ads

Rubbish Mobile Ads

Nowadays, mobile ads are oversaturated the mobile web and are not even remembered. No matter what the mobile ad format is, the ads, to our surprise, are made very poorly. It is obvious that half of mobile ad clicks are accidental due to the fact that they are not fully loaded or not delivered properly

Transparent Digital Ecosystem
Transparent Digital Ecosystem

Transparent Digital Ecosystem

Trustworthy and transparent digital ecosystem became the main topic of 2018 among digital media agencies, brands and publishers. The focus now is in maximising efficiencies in global media and understanding the new advertising industry safety trends to continue sustainable business relationships. This is the main argument that Nick Morley, the EMEA MD at Integral Ad

Advertising Protection Bureau
Advertising Protection Bureau

Advertising Protection Bureau

After a long battle with publishers and media agencies over unethical advertising, the leading trade organisation for marketing communication agencies – 4A’s – organized an Advertiser Protection Bureau (APB), a community where agencies collaborated by sharing the responsibility of brand safety and transparency. It is not a secret that over 72% of CMO’s are under