Advertising Protection Bureau
After a long battle with publishers and media agencies over unethical advertising, the leading trade organisation for marketing communication agencies – 4A’s – organized an Advertiser Protection Bureau (APB), a community where agencies collaborated by sharing the responsibility of brand safety and transparency. It is not a secret that over 72% of CMO’s are under pressure for following the brand safety policies. APB is offering to put a side competition between marketing agencies and came up with a few strategies. There is also a code of decency that is in the makes that will define few rules for safety within the Media Rating Council. It will seize the spread of fake news and unsafe environments consumers and brands.
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