Mobile advertising is constantly facing ad fraud. The challenges with its detection became significant. Mobile app fraud is now a new vulnerable environment that is fought over by many companies. The native platform, TripleLift has had this trouble with its ads, therefore made a big step towards integration with White Ops, a third-party verified pre-bid fraud prevention product to block the fraudulent traffic. This lets TripleLift for scan every single ad impression before it makes it to DSP partners. Moreover, it ensures that ads are shown only to real users. TripleLift company encourages other platforms to pay closer attention to the quality of native advertising traffic because such commitment will grow partner relationships and company success and reliability.
AdsExplorer plays the important role of a third-party ad verification solution that can be integrated with any advertising platform and conveniently check all types of ads for fraud.