Kasperki Lab has recently released a report that emphasizes the decrease of mobile malware threats in year 2017. Despite that, the volume of attacks related to mobile malware has increased and reached 42.7 million last year comparing to 40 million in 2016. This is related to a newer Android OS version which prevented mobile ad
VPN’s are very common in use when it comes to encrypting data and increasing security while browsing the web. However, in recent research it was found that a few well-known VPN services might be leaking user’s IP addresses and data. VPNMentor, a privacy toolkit, invited three ethical hackers to conduct a thorough investigation of popular
Newsweek Media Group is liable for website-traffic manipulation according to several advertising-technology companies that have already stopped their cooperation over fake traffic concerns. The company doesn’t deny its fault and confirmed the code removal, as well as firing two employees involved in this matter. The ad quality assurance solution, DoubleVerify, was the one to raise
It’s not a secret that the mobile world is taking over thus we will soon no longer need the use of tracking cookies, simply because the desktop devices become significantly less popular in everyday use. Advertisers and marketers are concentrating more on people-based marketing rather than cookie usage to get the user data they need.
Relationship between advertisers and publishers has changed drastically for the past year. Advertisers are now in charge of safety of their ad inventory when it comes to cooperating with DSPs with big volumes of traffic. The company’s reputation and brand safety comes first, thus the DSPs ought to limit the number of sites they work