Rubbish Mobile Ads
Nowadays, mobile ads are oversaturated the mobile web and are not even remembered. No matter what the mobile ad format is, the ads, to our surprise, are made very poorly. It is obvious that half of mobile ad clicks are accidental due to the fact that they are not fully loaded or not delivered properly to an end user. Although it can be considered as a win, the advertisers actually losing billions in ad spend yearly. It is found odd that in 2018 where desktop ads exceeded their appearance and seamlessly blend into the web content, the mobile ads are still keeping the old habits. The ad fraud issue in mobile devices is still true simply because advertisers are not as programmatic with their mobile ads as they should be.
While mobile ads are still being worked on in terms of performance and memorability, AdsExplorer offers a tool that would scan for fraudulent ads on mobile devices to help advertisers to minimise their ad spend and maximise their ROI.
Contact us now to request a free test of AdsExplorer scanning tool and check your ads for fraud.